Comments for Mahoney + Company

Comment on on obscure (and I’d bet, effective) plans by Dick Siler

Dick Siler — Mon, 09 Aug 2010 23:04:51 +0000

So has Steven achieved his goal? You gotta root for a guy like that!

Comment on deep thoughts about momentum by Dick Siler

Dick Siler — Mon, 02 Aug 2010 16:27:31 +0000

I’ve also had the unfortunate experience of working with a knuckle dragging salesman who gets sales closed by wearing down the opponent (sorry, client) so far that they just give in so as to get rid of the guy. And yes, the guy has no friends and lots of enemies, yet he continues to be employed because he contributes to his company’s top line revenue, which is one of the most important items on CEO’s minds these days (duh). There’s a valuable lesson in there, to be sure.

The problem with this kind of behavior is that it benefits the short term and usually inhibits any possibility of a long term, strategic relationship with that client. As you pointed out, you just have to keep an eye on the long view and be patient in the meantime.

Comment on getting it exactly right by Dick Siler

Dick Siler — Wed, 28 Jul 2010 21:52:48 +0000

And getting it exactly right means you have to sweat the small stuff—I’m slowly learning that the small stuff adds up to the “big picture”, which is exactly what someone’s client/customer experiences when they do business with you (for good or bad).

In Blackbird’s case, they brought all the little pieces together perfectly in their execution to deliver an outstanding experience to you.

Comment on audacity vs. willful asininity in marketing by Reilly Brennan

Reilly Brennan — Fri, 11 Jun 2010 22:48:53 +0000

I think that most manufacturers are embroiled in a relentless sense of momentum internally, but externally it is rarely viewed that way. Companies that are pushing forward in the right way generally are perceived as doing the a lot (a bit ballsy, creative, out there, but near correct), while others that are pushing the wrong agenda just look like they are standing still and spending their time doing god knows what. GM should have never even told its employees to use Chevrolet instead of Chevy. The amount of time wasted on that within GM in one single day was probably equivalent to a week worth of Kia Soul ads.

The heartbreak reality is that GM is doing good things (design and engineering) but is almost always thwarted by other layers of the organization (marketing, legal, and a few floors worth of people doing who knows what) who piss in the Cheerios. This is a lot like getting your long dress ready for the big dance, walking downstairs to meet your date and realizing that your face decided to break out in rash of hives.

Comment on on obscure (and I’d bet, effective) plans by Sam Benjamin

Sam Benjamin — Wed, 14 Oct 2009 05:16:50 +0000

Awesome post, Shane! Now that you’ve introduced us to Steven, check in every once in a while and let us know where he’s at on his journey. I’d love to check up on this guy’s progress.

Comment on on music by Sam Benjamin

Sam Benjamin — Fri, 28 Aug 2009 20:46:46 +0000

Cool post. I think back on the amount of money I used to spend, circa 1993, and it’s sad to think that I actually spent MORE sixteen years ago then I spend today. I can’t recall the last CD that I bought. so yes, recording artists must work hard and think outside the box to make a living at it. but that’s always been the case. back in the day, established guys were getting their CD’s bought, but they were getting 8% of each sale. And it was far harder to be heard as an indie artist. So there are advantages and disadvantages to both modes. As you and I often conclude when discussing topics such as these, success seems to come as a direct result of innovation, talent, and persistence. Perhaps persistence more than any of those . . .

Comment on on music by Reilly Brennan

Reilly Brennan — Fri, 28 Aug 2009 20:27:13 +0000

Detroiters, because you asked nicely.

Comment on a midsummer update by on music - Mahoney + Company

on music - Mahoney + Company — Fri, 28 Aug 2009 20:19:35 +0000

[...] examples of that in action, including the case study of Imogen Heap which I discussed in a previous blog post. The problem is, how do artists and their labels make any money off of the connection to fans, [...]

Comment on on exceeding one’s limits by Jonathon Ziegelman

Jonathon Ziegelman — Thu, 30 Jul 2009 16:33:03 +0000

Nice write up Shane. It’s unfortunate Florida is such a flat state, I’d love to go climbing. If your up to it, I’m trying to get a team together to compete in next year’s Mark Webber Challenge. Check it out, although it might be childs play after reading your write-up!

Best,

Comment on getting to the top of the pile (and staying there) by SamuelB

SamuelB — Tue, 07 Jul 2009 00:22:02 +0000

Shane,
The Ryan Sadowski story made me laugh out loud – fucking amazing! The ability to think outside the box on that one is phenomenal. Yep, a lot of people have the same dream, so it’s up to those who TRULY want it to pursue the “by any means necessary” course – meaning, be more persistent than the next guy, more funny than the next guy, and more creative than the next guy. When it comes down to it, having the necessary talent to do your job is a must, but it’s hardly ever enough. . . good thoughts here.