”Mahoney

RJ Valentine – Media and Marketing Strategy

23 Years of Trying + 1 Victory = Refreshing Champagne Bath (c) 2009 Regis Lefebure

23 Years of Waiting = Refreshing Champagne Bath © 2009 Regis Lefebure

RJ Valentine: Public and Media Relations

RJ Valentine is one of the great characters in racing. Built like a bulldog, at 62 years old he’s one of the fittest and most tenacious racers out there. He’s a lead, follow or get outta the way kinda guy. He’s made a fortune by being a visionary marketer, and likes to cultivate media attention on his businesses. We’ve helped him execute sponsorship programs for his private jet aviation company, we’ve run PR for one of his big investments (New Jersey Motorsports Park) and we’ve helped him get featured in some pretty high-profile media, including the Boston Globe and New York Times.

We were there when he won the 2009 Rolex 24 At Daytona, in his 23rd (!) attempt. That was pretty cool.

At present, we’re turning our attention to building a new karting series that RJ has founded – Championship Karting International.



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  1. It's all about the people you know, man. If not for the help of my professional and personal friends, I'd not be here.
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