I'm Shane Mahoney, and Mahoney + Company is my life's work.

I’m a Senior marketing strategist with 20+ years of experience building brands, managing accounts and projects, pitching, proposing, and learning.

Professional motorsport and automotive culture are among my background and passions. Working in international racing taught me the value of quick thinking and detailed preparation, as well as the elbow grease and endurance mentality needed for all facets of business.

My first-ever job was in a restaurant, and in the three years I worked there, I had performed every job in the establishment, which taught me the skill to learn something about every aspect of the place. I’ve since put that curiosity and multi-disciplinary approach to use in every job I’ve had. Early in my career, my versatility as a marketer was put to the test in the pressure-cooker that is professional motor racing, where I had to constantly be learning how to listen and assess each of our sponsors’ businesses and priorities, then conceive and execute plans in collaboration with them, often on the fly.

Since then, my business acumen, ability to parse tons of information and act strategically on behalf of clients has grown out of the experiences I’ve had building and running agencies and getting my hands dirty with entities as diverse as B-Corp artisan distilleries, hipster lifestyle automotive brands, New Kids on the Block, Utility-scale engineering firms and a number of Fortune 500s.

I don't work in a typical corporate office for a number of reasons: I value my own autonomy greatly, find business casual apparel to be detrimental to my soul, and (to be honest) sometimes need to make a quick escape to find head space on a powder day or a during particularly great hatch.